I have been blogging for nearly two years now, and one essential lesson I have learnt from experience is that in order to become a successful blogger, you must establish close relationships with other bloggers and support them.
When it comes to blogging, reciprocity is fundamental and greatly encouraged. Simply put, if you wish for your blog to be read, then you must read other blogs. Similarly, if you want other bloggers to engage with your content, then you must engage with the content that they create.
It is worth noting that creating valuable content isn’t enough to make you excel in blogging. In order to blog successfully, it is crucial that you support other bloggers. Yes, do unto other bloggers as you want them to do unto you — this is the golden rule of blogging.
Building close and strong relationships with other bloggers has so many advantages, but it’s such a shame that many bloggers fail to realise this. Take it from someone who has been blogging for nearly two years, the most effective way to get more traffic and build a large readership is to expand your circle of blogger friends. This, my friend, is the gospel truth.
Now, there are several ways you can show some love to other bloggers and support their cause, but these six ways below are the easiest of them all.
1. Engage with their content regularly.
Nothing gladdens the heart of a blogger like getting some [positive] feedback on their blog articles. Bloggers love to have the assurance that they aren’t wasting their time blogging; they love to know that someone out there is reading their work, which is why they’re always giddy with excitement whenever they are notified that someone has commented their blog posts.
For this reason, engaging with other bloggers’ content is a fantastic way to support them. It’s also a fantastic way to build a relationship with them.
If you make it a habit to leave valuable comments on other bloggers’ blog articles regularly, they would soon recognise you and would always look forward to your comment whenever they publish a blog article. And who knows, if you keep up the attitude, they just might visit your blog (if you blog) and follow you.
2. Share their blog posts.
Sometimes, in order to fully support the bloggers you love, you have to do more than simply commenting on their blog posts. Sometimes, you have to go the extra mile.
Now, how do you do this?
One easy way is to share their blog posts to others who haven’t read it yet. Of course, not every blog post is shareworthy — although there aren’t any rules that justify what should be shared and what shouldn’t be.
But, in my opinion, if you read a blog post that resonates well with you, or one that contains some vital information that you think others need to know about, then you should share that blog post with others so they can be enlightened. Don’t hold back all that good stuff from other people.
Thanks to social media, you can easily share a blog post with a large audience in a matter of seconds. And then there’s also that reblog button — for WordPress users — that’s very similar to the retweet button on Twitter.
Granted, the bloggers probably won’t know that you shared their posts, unless you tell them yourself or tag them to your posts and tweets. But that’s all right. Not every good deed you do has to be made public. Sometimes, knowing that you played a vital role in a blogger’s success is enough satisfaction and reward.
3. Link back to their posts.
Linking back to other bloggers’ content is a major way to support them. Why? Well, because it promotes their work, and also because it usually brings them traffic and new followers.
Backlinks (or pingbacks) are another great way to share blog articles written by other bloggers with your own followers. It gets better when you have a large blog following and then link back to another blogger’s content. This will most likely drive massive traffic to their blog, and they would be earnestly grateful to you.
4. Follow their blog.
This one is a no-brainer, am I right? It is, in fact, the simplest thing you can do to support a blogger. Now, let me ask you this: why do you follow other bloggers?
Is it so that you can have more of their content in your feed?
Or… is it because you hope that they would reciprocate the follow?
Bloggers follow fellow bloggers for loads of reasons — some, good; the others, not so much. I can’t tell you why you should follow a blogger; I can’t tell you the right reasons to follow other bloggers, either, because the list is endless. Although I’ll tell you this: if you’re going to follow a blogger, let it be for a genuine reason — not because you want them to follow you back and increase your number of followers.
Bear in mind that following other bloggers with a dishonest or selfish intention doesn’t count as support.
Quick Challenge: I tripledare you to say “Bloggers follow fellow bloggers for loads of reasons” five times fast. If you attempt this challenge, let me know whether or not you could say it five times fast in the comments. *winks*
5. Follow and engage them on social media.
The majority of bloggers have social media profiles that they use to promote their blogs and interact with their followers. One way to get on the good side of these bloggers and support them is to follow and interact with them on social media.
Interacting with them on social media isn’t difficult at all. You need only leave valuable comments on their posts, share (or retweet) their posts (or tweets) occasionally, and maybe participate in any contest, challenge, or series that they’re hosting.
Easy as pie, right?
And you know, if you do this long enough, in good time, the bloggers you’re supporting will recognise your invaluable support and return the gesture.
6. Promote their blog.
As I said earlier, bloggers love to know that someone out there is reading their work — they wish to be recognised as a role model, celebrity, and, most times, an authority in their niche.
They want people to notice and love them for what they do. And they want the people who love them to constantly remind them of their love and support, whether it’s with actions or with words.
Thus, another great way to support a blogger is to express your love for them with a simple action — blog promotion. And you can do this many ways. Like me, you may decide to compile a list of your favourite bloggers and share the reasons why you love following them. Or, instead, you may choose to feature one or two of their blog posts in a monthly roundup blog post.
Or… you can always nominate them for a Blogger Award that you believe they deserve. All of these acts, as simple as they may seem, are highly effective means of supporting other bloggers. Altogether, they are the easiest and best ways to build close relationships with other bloggers, don’t you think?
What is your favourite way to support fellow bloggers? And what is the best way other bloggers can support you? Let’s chat!